Content with the Technical: Variation, Variant, and (of course) Variety

Content with the Technical: Variation, Variant, and (of course) Variety offers additional editing insights and strategies for successfully finding the right word.

Content with the Technical: 5 Tips to Decode Industry Jargon

Content with the Technical:
Today I want to share five steps for decoding industry jargon and how these tips will be useful across multiple industries

Content with the Technical: Style and Tactic— a Field Guide for Effective Communication

When considering market copy at nearly any source— from the highest end of luxury vehicles to the simplest product records found on Amazon, a style guide ultimately drives sales, increases continuity, and increases user experience! That all sounds fantastic, I know, but what makes up a complete Style Guide? That is a question with manyContinue reading “Content with the Technical: Style and Tactic— a Field Guide for Effective Communication”