Content with the Technical: Variation, Variant, and (of course) Variety offers additional editing insights and strategies for successfully finding the right word.
So, we’ve spent some time discussing the characteristics of a style guide, (as they apply to simple product records on Amazon) but now it’s time to look at some actual examples of finished content. We will also breakdown the relevant pieces and try to define how/why it works. And afterwards (because it’s important to seeContinue reading “Content with the Technical: A Last Stand for Style. . . Guides”
When considering market copy at nearly any source— from the highest end of luxury vehicles to the simplest product records found on Amazon, a style guide ultimately drives sales, increases continuity, and increases user experience! That all sounds fantastic, I know, but what makes up a complete Style Guide? That is a question with manyContinue reading “Content with the Technical: Style and Tactic— a Field Guide for Effective Communication”
When it comes to style, the first place we should all turn towards is a technical writing blog. This is a given, right? Well, maybe we should start by defining the scope of our style– maybe even dropping the “style” bit and getting down to the business of style guides… nah, tech writers are knownContinue reading “Content with the Technical: An Obvious Resource for Style . . .Guides”