Content with the Technical: Balancing Structure— The Long and Short of Sentences examines the nuance between them along with some pitfalls to avoid when drafting narratives and copy.
So, we’ve spent some time discussing the characteristics of a style guide, (as they apply to simple product records on Amazon) but now it’s time to look at some actual examples of finished content. We will also breakdown the relevant pieces and try to define how/why it works. And afterwards (because it’s important to seeContinue reading “Content with the Technical: A Last Stand for Style. . . Guides”