Content with the Technical: Style and Tactic— a Field Guide for Effective Communication

When considering market copy at nearly any source— from the highest end of luxury vehicles to the simplest product records found on Amazon, a style guide ultimately drives sales, increases continuity, and increases user experience! That all sounds fantastic, I know, but what makes up a complete Style Guide? That is a question with manyContinue reading “Content with the Technical: Style and Tactic— a Field Guide for Effective Communication”