Content with the Technical: 3 Strategies for Managing Jargon— Narrative and Process

A detailed look into three strategies for effectively managing your jargon entries, eliminating duplications, and the delays between retrieval!

Content with the Technical: 5 Tips to Decode Industry Jargon

Content with the Technical:
Today I want to share five steps for decoding industry jargon and how these tips will be useful across multiple industries

Content with the Technical: A Last Stand for Style. . . Guides

So, we’ve spent some time discussing the characteristics of a style guide, (as they apply to simple product records on Amazon) but now it’s time to look at some actual examples of finished content. We will also breakdown the relevant pieces and try to define how/why it works. And afterwards (because it’s important to seeContinue reading “Content with the Technical: A Last Stand for Style. . . Guides”

Content with the Technical: Style and Tactic— a Field Guide for Effective Communication

When considering market copy at nearly any source— from the highest end of luxury vehicles to the simplest product records found on Amazon, a style guide ultimately drives sales, increases continuity, and increases user experience! That all sounds fantastic, I know, but what makes up a complete Style Guide? That is a question with manyContinue reading “Content with the Technical: Style and Tactic— a Field Guide for Effective Communication”